Spring 2020

Carnegie Mellon University - Tepper School of Business


Since they provide customized digital marketing services, their pricing may be too high for their small business customers to afford.

Proposed solutions:

Create an affordable software to:

  • Convert software customers to consulting customers
  • Provide different price points of services for customers with different budgets
  • Build brand awareness of their services, therefore driving more traffic to their site which increases their customer conversion rate

The Plan helps Zora Digital integrate software that would make it more affordable for small business owners.

School Team

Carnegie Mellon University - Tepper School of Business

Business Team

Yewande A Odusanwo


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