Studio space being closed there has been a drop in membership, attendance, and virtual classes.
Strategic products and marketing changes are what need to be implemented.
- Use community building as a form of marketing and & BD
- Optimize and expand the product offering
- Re-launch in-person classes with a bigger community
- Continue to offer high-quality virtual classes to supplement live classes
This solution is scalable, measurable, and feasible for Yoga Wave to continue being in business.
UCLA - Anderson School of Management
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