Our business is Wrinkle Less Premium and the main challenge it is facing is in articulating company positioning and product value proposition and having cash tied up in inventory. The business is a premium cream retailer who is pre-revenue. We are recommending them to re-position their brand to articulate their grand vision better and identify an influencer identification program. This would help the business build better brand recognition, customer loyalty and exponential YOY growth.
School Team
University of Washington - Foster School of Business
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