Only selling wholesale to designers and decorators, caused there showroom to be closed and no name recognition among their end-customers.
W&H needs to generate liquidity in the short-term, and build new relationships with customers for the long-term.
- Leverage and deepen partnership with existing stakeholders
- Create a customer engagement model via social media
- Start speaking with end-customers to build a more resilient business, through a customer-centric product line
This is a solid plan that has been molded to withstand any complications that may arise in the future.
NYU - Stern School of Business
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