Wildrock

Problem:

Traditional revenue streams –  school outings, family trail adventures, and pop up play sessions – are drying up with school closures and social distancing.

Proposed solutions: 

The team identified solutions to focus on maximizing their current space to recover lost revenue in the immediate term without needing to expend a lot of resources.

• Section off current play areas to safely accommodate more visitors
• Create variations of traditional hikes
• Organizing age-friendly workshops
• Summer calendar promotions

Future solutions include fixing staffing issues, experiment partnerships, and establishing new revenue streams.