3rd Place in School - Spring 2020

University of Virginia - Darden School of Business


Traditional revenue streams –  school outings, family trail adventures, and pop up play sessions – are drying up with school closures and social distancing.

Proposed solutions: 

The team identified solutions to focus on maximizing their current space to recover lost revenue in the immediate term without needing to expend a lot of resources.

  • Section off current play areas to safely accommodate more visitors
  • Create variations of traditional hikes
  • Organizing age-friendly workshops
  • Summer calendar promotions

Future solutions include fixing staffing issues, experiment partnerships, and establishing new revenue streams.

School Team

University of Virginia - Darden School of Business

Business Team

Carolyn Schuyler
Executive Director

Competition generously sponsored by

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