Spring 2021

UC Berkeley - Haas School of Business

Westpath is a retail e-commerce and lifestyle company based in San Diego.

Problem: The company is based on strong values and has been fortunate with rapid growth, but as the company increases and scales, their brand value has lost focus.

Proposed Solutions: Amplifying the company’s value proposition by refocusing and refining their digital presence and humanizing their impact through product storytelling and personalized customer re-engagement strategies.

School Team

UC Berkeley - Haas School of Business

Business Team

Dustin Relethford,


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