Spring 2021

University at Albany, SUNY- School of Business

Our client: WealthBoy Entertainment (WBE), a multimedia production company located in the Bronx, New York. WEB also does catering, clothing collection for merchandising, film production, animation, photography, and sporting events.

The Problem: The pandemic has impacted the main revenue sources of the operation which are ticket sales, catering, and merchandising sales. The business owner wants to know how to adapt the post-pandemic business landscape and also achieve a fivefold revenue increase.
Our main strategies include: Streamlining the operations into four main divisions; consolidating and leveraging existing capabilities to provide synergistic advantages and increase revenue generation; tapping into existing markets to grow the new business divisions, forming new partnerships, and revamping WEB’s social media platforms.

Recommendations: Restructure operations: Music Production, Catering, Multimedia Production, and Sports. Business plan, resources, and implementation plan.

School Team

University at Albany, SUNY- School of Business


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