Spring 2020

Yale - School of Management

Problem:

Vintage Barn Boutique is having a lack of cash flow and wants to transition from retail to rentals.

Proposed solutions:

The teams has created a road map to help this business get better.

  • Upload their information onto an eCommerce platform to better reach their customers and get their photos from other places
  • Create bundles of products to better satisfy the customers and collaborate with other businesses
  • Promote products on social media, cross-market with other businesses, and host live events
  • Analyze their sales and measure online interaction to see where they can improve

A short-term impact of revenue and a long-term impact of inventory management is what this business can expect.

School Team

Yale - School of Management

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