Spring 2020

UCLA - Anderson School of Management


Needs to expand the business to provide for stability for his family.

Proposed solutions:

Expand tax preparation customer base by:

  • Find larger office space to allow clients to social distance
  • Target customers using smartphones and websites via Yelp and Facebook.
  • Advertise on community boards, Hispanic grocery stores, public transportation, and social media
  • Begin to sale life insurance to his current customers
School Team

UCLA - Anderson School of Management

Business Team

Raul Valdivia


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