Spring 2021

UC Berkeley - Haas School of Business

Three Witches Design is a small retail business created by Jessica Hahn in Berkeley, California that sells handmade occult jewelry, tools, and holds various arts and craft workshops. Jessica wants to increase the profits from Three Witches Design that will allow for her to pay her bills and make money from the things she is passionate about.
Focus on Workshops
o Increase price workshop cost
o Increase business awareness
Grow the Merchandise Business
o Improve product margin
o Increase sales


We recommend Three Witches Design focus on workshops because it is her highest selling and highest margin product. To ensure success Jessica should increase workshop prices and her presence on social media. Jessica’s passion is to create jewelry and other accessories, so our last recommendation is to improve the margin on these products. Focusing on understanding her product and the market should in combination with increasing her workshops should get her to $2000/month goal by the year end

School Team

UC Berkeley - Haas School of Business

Business Team

Jessica Hahn,
Business Owner

Hannah Creasy,
Business Accountant

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