The Wool Factory

Problem:

Their customers want safety measures to be taken very seriously when it comes to their dining-in experience.

Proposed solutions:

The team recommends The Wool Factory to improve their health protocols.

• Reduce variability by limiting the complexity of opening to create an operational ease
• Set guest expectations by instructing customers on the proper protocols they are to follow
• Generate programmed demand by getting consistent to help reduce the cost
• Lead by example by enacting brand image through responsible practices

The plan is good for building a reputation across the Charlottesville community for responsible grand openings during a pandemic.