Spring 2020

University of Virginia - Darden School of Business


Their customers want safety measures to be taken very seriously when it comes to their dining-in experience.

Proposed solutions:

The team recommends The Wool Factory to improve their health protocols.

  • Reduce variability by limiting the complexity of opening to create an operational ease
  • Set guest expectations by instructing customers on the proper protocols they are to follow
  • Generate programmed demand by getting consistent to help reduce the cost
  • Lead by example by enacting brand image through responsible practices

The plan is good for building a reputation across the Charlottesville community for responsible grand openings during a pandemic.

School Team

University of Virginia - Darden School of Business


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