Spring 2020

Yale - School of Management


An agency that hosts festivals are wondering how they can continue to bring communities together after all of their events has stopped.

Proposed solutions:

Create a festival that could take place at home, and engaging virtual experience that anyone could attend.

  • Use the platform Zoom which could be used to hot this three-day festival
  • Partner with delivery apps to deliver the vendor’s featured food right to the customer’s door
  • Create meal and cocktail kits for the customers to pre-order from the festival

The Williams Agency can expect to see a 27% profit margin increase by implementing this strategy.

School Team

Yale - School of Management

Business Team

Nicola A Williams


Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo