Spring 2020

University at Albany, SUNY- School of Business


Struggling to expand and lacking awareness of a take-out option is what this restaurant is having problems with.

Proposed solutions:

They will need to involve their community more to increase their revenue.

  • Create a beer to go with their customer’s meals to further push the idea of ordering from them
  • Implement a virtual happy hour to keep their community connected
  • Go live on Facebook and Instagram of the restaurant preparing the food

This marketing strategy will create more brand awareness and increase take-out orders.

School Team

University at Albany, SUNY- School of Business

Business Team

Gretchen Graydon


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