Most of the North American population does not have access to or are unfamiliar with Southern Indian food and we need to create awareness to survive the shift to retail.
Create awareness/strategy for the launch of spices, pickles, and simmering sauces.
- Implement virtual cooking classes to create awareness of the brand and products
- Get their customers excited and interested in their products by creating cooking challenges
- Use social media and influencers to spread the word about their products and services.
University of Washington - Foster School of Business
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