Atticco’s sales have stagnated after their main point of revenue, trade shows, came to a screeching halt & remain there after COVID-19.
In response to fewer in-person events, we have suggestions to help Atticco grow its online sales & reach new markets.
Short-term approaches: Atticco should shift its advertising focus to Pinterest & Facebook (not Instagram) to capture a greater portion of its target market this holiday season.
Next, they should focus on engaging customers with their core competency, cloth, through tutorials. They should also increase their holiday product presence.
Long-term recommendations, Atticco can continue revenue growth through the year by breaking into the wedding industry with men’s bowties and pocket squares, as well as table settings.
They can also increase revenue with low-cost items such as masks & tote bags.
Lastly, Atticco should amplify their unique story with highlights on the history & process of block print, as well as their fair trade principles.
Duke University - Fuqua School of Business
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