3rd Place in School - Spring 2020

Yale - School of Management


Sign designer and manufacturer of signage for brick and mortar stores sees a 40% decrease in sales when their customer base is closed or can’t afford the investment in signage.

Proposed solutions: 

The solution focused on repositioning the core business and creating a future growth engine.

  • Work with their current mom and pop stores to provide digital signage and help them build their online presence
  • Continue to develop their in house digital services
  • In the short term, they can take advantage of the need for social distancing signage
  • To move the mom and pop shops towards digital, an interim option is programmable led signage

With these moves, TFA Signs can be positioned well for a new eCommerce-friendly and digital world. 

School Team

Yale - School of Management

Business Team

Seung Park

Competition generously sponsored by

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