Sign designer and manufacturer of signage for brick and mortar stores sees a 40% decrease in sales when their customer base is closed or can’t afford the investment in signage.
The solution focused on repositioning the core business and creating a future growth engine.
- Work with their current mom and pop stores to provide digital signage and help them build their online presence
- Continue to develop their in house digital services
- In the short term, they can take advantage of the need for social distancing signage
- To move the mom and pop shops towards digital, an interim option is programmable led signage
With these moves, TFA Signs can be positioned well for a new eCommerce-friendly and digital world.
Yale - School of Management
Competition generously sponsored by