Local meal delivery service is struggling to gain traction due to entering a crowded marketplace, having unclear messaging, and an unfocused target market.
- Focus in on a target customer of affluent families who value convenience
- Clarify the message to specify the food is local, southern, fresh frozen, premium, and family-oriented
- Execute a marketing strategy that includes improving the website and launching some targeted ads
By updating their approach, they can let consumers know restaurant quality is possible at home, conveniently, and gain market share.
Vanderbilt University - Owen Graduate School of Management
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