System Stream

System Stream leads a strategic network of expense reduction consultants with expertise in over 40 supplier sourcing categories. System Stream is a Minority Business Enterprise that is a member of the National Minority Supplier Development Council and is focused on working with companies with dedicated resources for supplier diversity.

System Stream currently faces 3 issues. First, System Stream needs to increase its response rate and target contacts with decision-making power. Second, System Stream would benefit from enhanced marketing materials. Third, System Stream should explore client prospects outside of the NMSDC. To achieve these objectives, System Stream needs to utilize a B2B solution to identify individuals with organizational influence, create impactful and targeted marketing materials which are customized for the individual and company, and add academic healthcare networks as an additional target market.