Spring 2020

University of Washington - Foster School of Business

Super Soul Inc


The customer base no longer present after COVID-19 and she has fixed business operating costs.

Proposed solutions:

Transition from a traveling engineer to working out of a local studio.

  • Improve social media presence by promoting lessons, giving tutorials of how she makes her music, and providing information on events she works
  • Implement CRM Software for customer engagement, segmentation, and retention
  • Create an e-learning course and promote it on multiple platforms to expand her outreach.

The impact of these strategies could definitely give this recording studio an increase in revenue.

School Team

University of Washington - Foster School of Business

Business Team

Super Soul Inc

Daychia Sledge


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