Sunshine & Waves

Problem:

Sunshine & Waves is having an issue with brand identity and focusing on specific goals to achieve.

Proposed solutions:

Determine what short-term and long-term success looks like for Sunshine & Waves

• Increase revenue and sales from the unrealized market
• Create a diverse marketing strategy to boost revenue for current products
• Partner with nonprofits for every seasonal product launch and employ young people to run business
• Move to drop-shipping strategy for long-term growth and sustainability