Spring 2020

University of Virginia - Darden School of Business


Sunshine & Waves is having an issue with brand identity and focusing on specific goals to achieve.

Proposed solutions:

Determine what short-term and long-term success looks like for Sunshine & Waves

  • Increase revenue and sales from the unrealized market
  • Create a diverse marketing strategy to boost revenue for current products
  • Partner with nonprofits for every seasonal product launch and employ young people to run business
  • Move to drop-shipping strategy for long-term growth and sustainability


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