2nd Place in School - Spring 2021

University of Washington - Foster School of Business

Sugarfoot is a retailer of unique and chic women’s clothing and accessories based out of Renton. Marketing for the brand has mostly been through in-person events such as pop-up stores, shoe parties. With Covid, these in-person events have been discontinued. The business is seeking new ideas to create awareness for the brand and attract new customers to the brand. The proposed solutions include Instagram live shows which replicate the in store experience and the shoe parties which were hosted by the owner, an in -store campaign which provides discounts to customers who have been vaccinated and thus increasing footfall, and using TikTok medium to showcase products and uses using popular TikTok campaigns

School Team

University of Washington - Foster School of Business

Business Team

Viola Esdaille,


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