Spring 2020

UCLA - Anderson School of Management


A reduction in growth in keeping this business from moving forward.

Proposed solutions:

The team recommends this company to explore all marketing channels to get the best results.

  • Use LinkedIn, virtual conferences, and webinars to create brand awareness for their target market
  • Attract target customers by producing content in the form of a blog to bring in revenue
  • Seek customer feedback to analyze and improve for the future, also revisit old contacts to better

This technology company can expect to see an increase in customer retention by implementing this strategy.

School Team

UCLA - Anderson School of Management

Business Team

Dhiraj Bora


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