Spring 2020

UCLA - Anderson School of Management


Shayla Mihaly wants to improve sales pipeline of qualified leads.

Proposed solutions:

The team advises this company to:

  • Expand customer reach through different marketing channels and replace previous forms of outreach with digital media
  • Create new content to help clients navigate through how their businesses will change post-COVID-19
  • Send out surveys to previous clients to understand their current concerns and pain points

Shayla MIhaly can reach audiences quickly, convert potential leads, and save money by implementing this strategy.

School Team

UCLA - Anderson School of Management


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