Fall 2021

Carnegie Mellon University - Tepper School of Business

Our client Julie, owner of Seven Seeds Acupuncture clinic in Wheat Ridge, Colorado wants to provide holistic healthcare to her clients majorly through acupuncture sessions.

Julie’s primary objective is to expand her business and improve her social media presence as she looks to scale into a larger office.

We recommend hiring an additional employee, monetizing herbal medicine research, shifting working hours, improving digital presence, and finally exploring and accessing new customer segments.
We estimate Julie to increase her profit by at least $2600 per month. We also expect Julie to add 2 new customers per week by accessing new segments with incentivized referrals as recommended. Her social media presence will also improve and we expect a 2 fold increase in the number of followers.

School Team

Carnegie Mellon University - Tepper School of Business


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