Professional organization & inventory management service Seratim needs to improve how they describe the value of their services to acquire clients outside of referrals, and to develop a process to evaluate new clients to better allocate resources.
The team recommends the following:
- Focusing on second homes and unoccupied office during COVID to generate revenue
- Clarifying the value by tracking and sharing customer satisfaction for new lead gen
- Developing a rating system to measure social impact and profitability of clients to reduce future risk
NYU - Stern School of Business
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