Spring 2021

University at Albany, SUNY- School of Business

Seasons skate shop is a skateboarding retail store located in Albany, NY. They still had strong customer support during the pandemic and are content with their current situation. So, our challenge was to indicate any possible avenues of expansion through Ecommerce and digital marketing if Seasons skate shop decides to do so.

The four proposed solutions were: expand customer reach to other popular skate locations in the U.S. and internationally, capitalize on the potential rise in skateboarding popularity due to the Olympics, increase social media presence through YouTube and Tiktok, and bring in part time employees to handle inventory, shop keep and social media. These proposed solutions will increase sales, improve efficiency and expand community reach.

School Team

University at Albany, SUNY- School of Business

Business Team

Trevor Culley,

William McCarrick,


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