Spring 2020

University at Albany, SUNY- School of Business


With foot traffic at an all-time low, this business is seeing less engagement from their audience.

Proposed solutions:

Schenectady County Historical Society needs to apply beer with a historian, virtual workshops, and staying connected.

  • Implement beer with a historian which would be a virtual meeting of people asking a historian questions
  • Offer online workshops such as book-making or wood-working to private or public groups
  • Become more connected with their audience by sending out personal messages to keep their community updated

The solutions are aimed at becoming long-term to bolster engagement beyond in-person interactions.

School Team

University at Albany, SUNY- School of Business


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