Schenectady County Historical Society

Problem:

With foot traffic at an all-time low, this business is seeing less engagement from their audience.

Proposed solutions:

Schenectady County Historical Society needs to apply beer with a historian, virtual workshops, and staying connected.

• Implement beer with a historian which would be a virtual meeting of people asking a historian questions
• Offer online workshops such as book-making or wood-working to private or public groups
• Become more connected with their audience by sending out personal messages to keep their community updated

The solutions are aimed at becoming long-term to bolster engagement beyond in-person interactions.