Spring 2020

NYU - Stern School of Business

Problem:

This restaurant is barely able to cover their fixed cost with a 50% decrease in revenue.

Proposed solutions:

It is recommended to apply a short-term, medium-term, and long-term strategy.

  • Utilize social media marketing and food delivery apps to still delivery to their loyal customer base
  • Partner with another local business to consolidate costs under one roof
  • Build a bulk box menu to serve larger groups of people such as service workers

Sabor Restaurant and Bakery can expect to see an increase in sales and margins, lower their food waste, and help their community with the details laid out above.

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