Spring 2021

(no school specified)

Ronda Braden Enterprises is a professional services company offering back office management for entrepreneurs. Based in St. Louis, Missouri, and run by its founder Ronda Braden, the company’s problem is slow business growth due to a poorly set up business structure and a lack of a marketing strategy.


Our proposed solutions are to:
• Re-Energize the company’s internal structure:
o Refreshed marketing tool-kit and social media presence
o Develop a service-based pricing strategy
o Improve her time management
• Have a focused customer acquisition strategy
o Develop a customer niche
o Upsell services
o Leverage her network by requesting client testimonials per service category
• Elevating from multitasker to manager
o Hire staff on payroll
o Use a bookkeeping software
o Reinvest Cash Flows


These will allow Ronda to offer her services more uniformly, empower young women, and successfully market and grow her business.

School Team

(no school specified)

Business Team

Ronda Braden,
Founder & Business Owner

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