Problem:
The current global crisis made this business completely closed down and lose 90% of its revenue.
Proposed solutions:
Getting more involved with its community and becoming more digitally-friendly will push this company forward.
- Hire a social media intern to build brand awareness and community
- Circulate press release to a variety of publications
- Encourage more take-out and delivery business
- Reconfigure menu around take-out options
Rincón Salvadoreño with this plan will be able to compete in a post-COVID world.
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