Spring 2020

NYU - Stern School of Business


The current global crisis made this business completely closed down and lose 90% of its revenue.

Proposed solutions:

Getting more involved with its community and becoming more digitally-friendly will push this company forward.

  • Hire a social media intern to build brand awareness and community
  • Circulate press release to a variety of publications
  • Encourage more take-out and delivery business
  • Reconfigure menu around take-out options

Rincón Salvadoreño with this plan will be able to compete in a post-COVID world.

School Team

NYU - Stern School of Business

Business Team

Elena Barcenes


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