Spring 2020

University of Virginia - Darden School of Business


Downstream effect on RevArt as clients have slashed marketing budgets and canceled art projects.

Proposed solutions:

The team recommends RevArt to work on their digital platform and business to consumer strategy.

  • Automate and simplify the lead generation and personalize and recommend more relevant art pieces
  • Automize and empower artists on their platform and diversify their streams of income
  • Measure performance and creativity by creating a ranking system for the artists

Creating a new and sustainable income, encourage more artists to produce art, and generate brand awareness are some of the impacts of this strategy.

School Team

University of Virginia - Darden School of Business

Business Team

Patti Pan


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