3rd Place in School - Fall 2020

Carnegie Mellon University - Tepper School of Business

Problem:

  • Struggling to create awareness & community
  • Sluggish sales and traffic to the website
  • Disjointed Brand Story across social/eCommerce platforms
  • Unsold Inventory – 300 masks, more inventory on the way for hemp masks and hemp clothing

Solution:

  • Brand Awareness through digital media campaigns and partnerships
  • America Recycle Day Campaign
  • Community Mobilization
School Team

Carnegie Mellon University - Tepper School of Business

RELATED CASES

Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo