3rd Place in School - Fall 2020
Carnegie Mellon University - Tepper School of Business
Problem:
- Struggling to create awareness & community
- Sluggish sales and traffic to the website
- Disjointed Brand Story across social/eCommerce platforms
- Unsold Inventory – 300 masks, more inventory on the way for hemp masks and hemp clothing
Solution:
- Brand Awareness through digital media campaigns and partnerships
- America Recycle Day Campaign
- Community Mobilization
School Team
Carnegie Mellon University - Tepper School of Business
Business Team
Rebecca Spain,
Owner
RELATED CASES
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