2nd Place in School - Spring 2021

UC Berkeley - Haas School of Business

Regal Lessons is a tutoring business run by Marci Palla. Her goal is currently focused on growing her tutoring engagements from 20hr/week to 30hr/week as well as (long-term) expanding her business and eventually hiring other teaching professionals. She is also interested in virtual tutoring.
We decided (with Marci’s approval) that the best way we could help her business meet its short term goals was by improving her marketing on the various platforms she is currently on – Yelp, Google, Facebook, and LinkedIn.

We decided on this area of focus to complement Marci’s strengths.
With her incredibly high retention rate of 80%, any additional customers these platforms could provide would generate an expected $2,500 in 1st year revenue.

Marci has long engagement rates (10 years) and high referral rates (average of 1 referral / customer). Each new customer we find would help Marci jumpstart a virtuous revenue cycle.

School Team

UC Berkeley - Haas School of Business

Business Team

Marci Palla,
CEO and Owner


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