High-end experiential men’s salon was experiencing flattened growth and challenges reaching new customers due to limited digital outreach.
Pursue growth within their existing segments through a digital transformation and a new pricing model.
- Improve their social outreach with ads to increase new customer revenue above the current 15%
- Redesign their website to make pricing and booking easier to navigate and better reflect the high-end experience in store
- Modify their pricing to streamline the complex options and bundle popular services
Vanderbilt University - Owen Graduate School of Management
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