Refine Men’s Salon of Dublin

Problem:

High-end experiential men’s salon was experiencing flattened growth and challenges reaching new customers due to limited digital outreach.

Proposed solutions:

Pursue growth within their existing segments through a digital transformation and a new pricing model.

• Improve their social outreach with ads to increase new customer revenue above the current 15%
• Redesign their website to make pricing and booking easier to navigate and better reflect the high-end experience in store
• Modify their pricing to streamline the complex options and bundle popular services