Demand for high-end catering plummeted as corporate workplaces are closed and social/wedding events have bee canceled.
Develop a marketing strategy that includes:
- Expand current offerings to meet current needs of Brooklyn customers
- Provide new offerings to retain the RedTable brand and increase differentiation
- Building out a better online ordering platform
This plan will increase awareness of the catering business in the future.
NYU - Stern School of Business
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