Spring 2021

University of Virginia - Darden School of Business

Pye Interiors offers interior design services to small-to-medium-sized commercial businesses and small architecture firms in Central Virginia. Their sales slipped 27% in 2020 due to the pandemic. They want to pull up the sales revenue to $500k in 2021 (increase about $150K from 2020) and diversify their revenue streams.

We suggest they boost sales by enhancing digital marketing and expand the business feeder network. As for the new business revenue streams, we identify promising opportunities in E-Design, residential interior design, and merchandising.

School Team

University of Virginia - Darden School of Business

Business Team

Linda Pye,
Pincipal Designer

Susan Cash,


Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo