Problem:
Temporarily locked down, low-profit margin, and laid off workforce are some of the problems this business is facing.
Proposed solutions:
The team recommends doing the following:
- Implement a deliverable meal kit to people working from home
- Hire a marketing agency to create brand awareness and drive up sales
- Leverage the existing capacity of the store
Puzzles Bakery can expect an increase in market reach, optimal utilization of capacity, and a profit increase.
School Team
University at Albany, SUNY- School of Business
RELATED CASES
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