Spring 2020

University at Albany, SUNY- School of Business

Problem:

Temporarily locked down, low-profit margin, and laid off workforce are some of the problems this business is facing.

Proposed solutions:

The team recommends doing the following:

  • Implement a deliverable meal kit to people working from home
  • Hire a marketing agency to create brand awareness and drive up sales
  • Leverage the existing capacity of the store

Puzzles Bakery can expect an increase in market reach, optimal utilization of capacity, and a profit increase.

School Team

University at Albany, SUNY- School of Business

Business Team

Sara Mae Pratt
Founder & Owner

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