Spring 2020

Carnegie Mellon University - Tepper School of Business

Problem:

Not understanding their target market and making clear what their brand is, caused this business to suffer.

Proposed solutions:

To increase customer base and revenue they need to:

  • Partner with other local businesses to have them sell their products
  • Engage with current customers to get repeat purchases
  • Build up website more by adding a business to business element for future partnerships
  • Personalize products for future customers to emphasis branding
  • Identify current corporate clients to build up a better relationship with them
School Team

Carnegie Mellon University - Tepper School of Business

Business Team

Mercedes Morgan
Owner and founder

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