Not understanding their target market and making clear what their brand is, caused this business to suffer.
To increase customer base and revenue they need to:
- Partner with other local businesses to have them sell their products
- Engage with current customers to get repeat purchases
- Build up website more by adding a business to business element for future partnerships
- Personalize products for future customers to emphasis branding
- Identify current corporate clients to build up a better relationship with them
Carnegie Mellon University - Tepper School of Business
Owner and founder
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