Problem:
The two big problems this store is facing are giving in-store experiences from a distance and the visibility of their business model.
Proposed solutions:
Plaster Fun Time needs to rethink their strategy for the future.
- Leverage their technology to create a better website and provide discounts for upfront buying
- Update their shipping contracts and become an online retailer with personalized packaging to their customers
- Increase engagement with current customers by offering a monthly subscription
Increase customer engagement, widen reach, stabilize cash flow, and increase sustainable cash is what this strategy will do.
School Team
University of Virginia - Darden School of Business
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