Spring 2020

University of Washington - Foster School of Business


Due to the pandemic this business has had a 75% decrease in demand.

Proposed solutions:

The team suggest creating a Wellness Based Telehealth solution so they can meet their customers where they are.

  • Engage with new customers and retain the old customers by sending newsletters, doing 1 on 1s with their customers, and promoting on social media
  • Acquire partnerships with small businesses, create corporate wellness seminars, and do free 15-minute consultation calls
  • Spread awareness of their brand through different social media platfroms.

Community, sales, and engagement are just some of the things this strategy will have an impact on.

School Team

University of Washington - Foster School of Business


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