Due to the pandemic this business has had a 75% decrease in demand.
The team suggest creating a Wellness Based Telehealth solution so they can meet their customers where they are.
- Engage with new customers and retain the old customers by sending newsletters, doing 1 on 1s with their customers, and promoting on social media
- Acquire partnerships with small businesses, create corporate wellness seminars, and do free 15-minute consultation calls
- Spread awareness of their brand through different social media platfroms.
Community, sales, and engagement are just some of the things this strategy will have an impact on.
University of Washington - Foster School of Business
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