Spring 2020

University of Texas at Austin - McCombs School of Business


The primary sales channel (festivals and street fairs) for Vatsana’s Seafood Hot Sauce shut down with the pandemic.

Proposed solutions: 

An online awareness and promotion marketing strategy to share Vatsana’s Seafood Hot Sauce with new customers

  • Create a simple online presence and share why Vatsana’s is a flavor they need to try
  • Promote the product through advertising and influencers to reach new customers
  • Leverage discounts for first-time buyers and a sampling strategy for restaurants and retailers to encourage new customer acquisition

Quickly making online sales accessible through existing Instagram channels provides a low-cost short term bridge to develop an online shopping option for even after in-person sales are an option again.

School Team

University of Texas at Austin - McCombs School of Business

Business Team

Johnny Sompholphardy
Founder & CEO


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