Phaya Naga Foods LLC

Problem: 

The primary sales channel (festivals and street fairs) for Vatsana’s Seafood Hot Sauce shut down with the pandemic.

Proposed solutions: 

An online awareness and promotion marketing strategy to share Vatsana’s Seafood Hot Sauce with new customers

• Create a simple online presence and share why Vatsana’s is a flavor they need to try
• Promote the product through advertising and influencers to reach new customers
• Leverage discounts for first-time buyers and a sampling strategy for restaurants and retailers to encourage new customer acquisition

Quickly making online sales accessible through existing Instagram channels provides a low-cost short term bridge to develop an online shopping option for even after in-person sales are an option again.