The primary sales channel (festivals and street fairs) for Vatsana’s Seafood Hot Sauce shut down with the pandemic.
An online awareness and promotion marketing strategy to share Vatsana’s Seafood Hot Sauce with new customers
- Create a simple online presence and share why Vatsana’s is a flavor they need to try
- Promote the product through advertising and influencers to reach new customers
- Leverage discounts for first-time buyers and a sampling strategy for restaurants and retailers to encourage new customer acquisition
Quickly making online sales accessible through existing Instagram channels provides a low-cost short term bridge to develop an online shopping option for even after in-person sales are an option again.
University of Texas at Austin - McCombs School of Business
Founder & CEO
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