Government entities aren’t purchasing the pallet shelters due to both the lack of awareness and lack of funding.
The team identified key opportunities that indicate the timing is right for Pallet.
- Cares Act creates the opportunity to allocate funding for housing and homeless solutions
- Traditional homeless shelters are closing and Pallet Shelters are the perfect alternative for social distancing
- This is the opportunity to grab market share with a nationwide marketing campaign as a long term easy to implement solution that prevents the spread of the disease.
Pallet is positioned to increase sales and market share while also decreasing COVID-19 transmission among the homeless and providing long-term, high-quality living quarters.
University of Washington - Foster School of Business
Marketing and Communications Director
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