1st Place in School - Spring 2020

Carnegie Mellon University - Tepper School of Business


Closures forced the yoga studio to launch a new online option that only brings in 20% of the revenue and can’t employ all the teachers, and planned reopening with reduced capacity is also not sustainable.

Proposed solutions: 

Close the revenue gap by expanding existing product offerings while also engaging new customer segments with innovative marketing strategies.

  • Survey current customers and launch additional online content based on responses to increase value
  • Grow clientele through referrals and engaging with local hospital and university groups
  • Launch merchandise to add retail revenue for at home workouts and to support their online clients
  • Shift to a tiered pricing plan for online clients

Reimagining the studio as smaller in-person classes at a premium balanced with diverse and high-value online options gives One Point One Yoga a plan to recover revenue 100%+ of lost revenue within a year.

School Team

Carnegie Mellon University - Tepper School of Business

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