1st Place in School - Spring 2020
Carnegie Mellon University - Tepper School of Business
Closures forced the yoga studio to launch a new online option that only brings in 20% of the revenue and can’t employ all the teachers, and planned reopening with reduced capacity is also not sustainable.
Close the revenue gap by expanding existing product offerings while also engaging new customer segments with innovative marketing strategies.
- Survey current customers and launch additional online content based on responses to increase value
- Grow clientele through referrals and engaging with local hospital and university groups
- Launch merchandise to add retail revenue for at home workouts and to support their online clients
- Shift to a tiered pricing plan for online clients
Reimagining the studio as smaller in-person classes at a premium balanced with diverse and high-value online options gives One Point One Yoga a plan to recover revenue 100%+ of lost revenue within a year.
Competition generously sponsored by