3rd Place in School - Fall 2020

University of Washington - Bothell School of Business

Problem: Nourish is unable to scale due to a sudden increase in demand for anti-racism and diversity awareness events.

Solution:
We are offering a 6-month plan until the founder forms the Coop model (as they had already planned).

  1. Hire 1 consultant and 1 Exec Admin
  2. Engage waitlisted customers (newsletter, Facebook live)
  3. Digitize Learning content; host e-Learning sites
  4. Develop Communication Strategy
  5. Develop Coop model (like planned) after 6 months
  6. Focus on digital marketing

We believe implementing the above actions will help an increase of 25% revenues and handle 100% more customers.

School Team

University of Washington - Bothell School of Business

Business Team

Michaela Ayers,
Founder, CEO

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