Spring 2020

NYU - Stern School of Business


The current strategy of selling business-to-business is disrupted due to pandemic.

Proposed solutions:

Discovering an avenue for short-term sales and enhancing marketing streams for long-term growth.

  • Realign their brand to sale an in-home mushroom growing kit to gardeners and mushroom enthusiast
  • Partner with companies such as Blue Apron to raise awareness for the brand
  • Provide DTC offering, such as a tea subscription box, to grow the community

By using digital platform advertising, MycoKind can reach 1,200 additional customers in the first month and can build a customer base over time.

School Team

NYU - Stern School of Business

Business Team

Brian Chau


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