The current strategy of selling business-to-business is disrupted due to pandemic.
Discovering an avenue for short-term sales and enhancing marketing streams for long-term growth.
- Realign their brand to sale an in-home mushroom growing kit to gardeners and mushroom enthusiast
- Partner with companies such as Blue Apron to raise awareness for the brand
- Provide DTC offering, such as a tea subscription box, to grow the community
By using digital platform advertising, MycoKind can reach 1,200 additional customers in the first month and can build a customer base over time.
NYU - Stern School of Business
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