MycoKind LLC

Problem:

The current strategy of selling business-to-business is disrupted due to pandemic.

Proposed solutions:

Discovering an avenue for short-term sales and enhancing marketing streams for long-term growth.

• Realign their brand to sale an in-home mushroom growing kit to gardeners and mushroom enthusiast
• Partner with companies such as Blue Apron to raise awareness for the brand
• Provide DTC offering, such as a tea subscription box, to grow the community

By using digital platform advertising, MycoKind can reach 1,200 additional customers in the first month and can build a customer base over time.