A digital marketing agency with high subscription costs has lost 80% of its client base.
Implement a short-term and long-term strategy that includes the following:
- Refocusing on programmatic content offerings
- Increase local businesses’ social media presence and improving their visibility.
- Pricing using a flexible subscription model for TV channels or modems
- Increase market share by up-selling products to existing clients and leveraging client testimonials and referrals
Multi Marketing USA could reduce cash crunch, increase client base, and generate local opportunities by implementing the steps above.
NYU - Stern School of Business
Digital Marketing Strategist
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