Spring 2020

NYU - Stern School of Business


A digital marketing agency with high subscription costs has lost 80% of its client base.

Proposed solutions:

Implement a short-term and long-term strategy that includes the following:

  • Refocusing on programmatic content offerings
  • Increase local businesses’ social media presence and improving their visibility.
  • Pricing using a flexible subscription model for TV channels or modems
  • Increase market share by up-selling products to existing clients and leveraging client testimonials and referrals

Multi Marketing USA could reduce cash crunch, increase client base, and generate local opportunities by implementing the steps above.

School Team

NYU - Stern School of Business

Business Team

Marvin Vasquez
Digital Marketing Strategist


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