MUD is a dairy-free, no sugar added ice cream company based in New York.
Problem: MUD has a great product, but suffers from a lack of awareness in the market; as such, nearly 100% of sales are via less profitable wholesale channels.
Solution: In order to generate awareness and develop a D2C channel, MUD should engage influencers for sponsored content, establish relationships with quick-serve / fast-casual restaurants in NYC, and expand distribution to online marketplaces.
Impact: We estimate that focusing on sponsored content, D2C, and QSR can increase MUD’s quarterly profits by 3.5x.
NYU - Stern School of Business
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