Metallum3D needs funding to get customers and needs customers to get funding, they are lacking in both.
Use this current climate of the world as an opportunity to strengthen their marketing strategy.
- Change their strategy to customer-centered approach to make sure they are getting what is needed
- Frame tech as a solution to top 3 customer needs; quality, cost, and speed
- Opportunity with COVID-19 for faster regulatory approval and more to local JIT inventory
- Pursue areas of differentiation from other 3D printing startups
This strategy helped Metallum3D to find an alternative path to funding, gather connections, and balance their ethos.
University of Virginia - Darden School of Business
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