Spring 2020

Yale - School of Management


This business wants to know how to successfully transition into eCommerce to grow their business.

Proposed solutions:

They will need to transform the strong MGR community into a virtual space.

  • Build an open communication channel with social media to engage their audience
  • Having regular live streams sales and events that would allow customers to interact with the store and each other
  • Gift stories for customer’s purchases and extend the customer life cycle

By creating this online community Merry Go Round can create an online space and build up its customer network.

School Team

Yale - School of Management


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