With funerals being valued less, this business is seeing a decrease in customers.
There are many ways to expand this funeral home’s strategy for building its customer base.
- Instill the importance of funerals by involvement, impact, and marketing
- Adopting funerals for tomorrow’s audience by personalization, celebrating life, and supporting family
- Address the affordability of funerals by reducing costs and crowdfunding
- Implement social distancing at funerals by having outdoor displays and communicating online
The funeral home could see an increase in the value of funerals and an increase in revenue.
University of Virginia - Darden School of Business
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