Spring 2020

University of Virginia - Darden School of Business


With funerals being valued less, this business is seeing a decrease in customers.

Proposed solutions:

There are many ways to expand this funeral home’s strategy for building its customer base.

  • Instill the importance of funerals by involvement, impact, and marketing
  • Adopting funerals for tomorrow’s audience by personalization, celebrating life, and supporting family
  • Address the affordability of funerals by reducing costs and crowdfunding
  • Implement social distancing at funerals by having outdoor displays and communicating online

The funeral home could see an increase in the value of funerals and an increase in revenue.

School Team

University of Virginia - Darden School of Business


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