McVeigh Funeral Home

Problem:

With funerals being valued less, this business is seeing a decrease in customers.

Proposed solutions:

There are many ways to expand this funeral home’s strategy for building its customer base.

• Instill the importance of funerals by involvement, impact, and marketing
• Adopting funerals for tomorrow’s audience by personalization, celebrating life, and supporting family
• Address the affordability of funerals by reducing costs and crowdfunding
• Implement social distancing at funerals by having outdoor displays and communicating online

The funeral home could see an increase in the value of funerals and an increase in revenue.